New year, new name

It's all about YOU...

jcnewdimensions image

You probably noticed something new as you opened your September issue of the magazine.

As we all turn the page on a new year together, our publication also is turning the page on a new chapter--and a new name.

Welcome to Jewish Chicago: The JUF Magazine !

But more than the name that has changed. The magazine--formerly known as JUF News --has been on a journey decades in the making. As part of this evolution, we at the publication embarked on research, with both surveys and focus groups. Our mission? To find out what you liked, and--let's be honest--didn't like so much in the magazine.

And we listened to what you had to say:

You told us that you value the sense of local community reflected and celebrated in the magazine.

You told us that you look to the magazine as a conduit to Jewish culture.

You told us the magazine is a source of Jewish and community pride for you. (We're kvelling over that one!)

You told us you were looking for more bite-sized content to consume.

Our newly renamed magazine reflects what you--our readers--value.

The magazine, today, has grown into a more lifestyle-focused, and inclusive, publication that is relevant to your lives--while still acting as a bridge to the Chicago Jewish community and the essential work of JUF.

Jewish Chicago: The JUF Magazine spotlights the breadth, depth, and vitality of today's Chicago Jewish community. In short, the magazine puts our community--you--at its center.

Whether you're a millennial just setting out to explore Chicago Jewish life or a grandparent long-anchored in the community; whether you're strictly observant or identify as more culturally Jew-ish; whether you're a veteran reader of the magazine or are opening the magazine for the first time; no matter your race, sexual orientation, or ability--we want to tell your story.

So, if you're interested in anything relating to Jewish Chicago, there's something in the magazine for you.

Okay, we told you how we're changing. Now, let's tell you what won't change: The magazine--and JUF--has been here for generations, and will be here for generations more as you live your best Jewish lives, practice tikkun olam , and forge connections within the community. We've also been here as a witness to our collective modern Jewish history-from the early days of the State of Israel to Operation Exodus; from the Pittsburgh and Poway shootings to the coronavirus pandemic that we're still finding our way out of.

We promise to continue to be there with you--and for you. We promise to continue to help you seek out opportunities for participation in Chicago Jewish life and to connect you to the local community and to the larger Jewish people.

After more than a year of hardship for everyone, it's time to celebrate. So, let's toast to a new name, a new year, and a new beginning--one that I pray is full of joy, fulfillment, and sweetness for us all.

From all of us at Jewish Chicago : L'shana tovah umetukah ! Have a good and sweet year!

"Jewish Chicago: The JUF Magazine spotlights the breadth, depth, and vitality of today's Chicago Jewish community. In short, the magazine puts our community--you--at its center."


AdvertisementSpertus Institute
AdvertisementBuckingham Pavilion
Connect with us